Flagship Credit Acceptance has hired Rob McKie as Chief Direct Lending Officer to further the company’s entry into direct-to-consumer lending.

McKie will lead Flagship’s direct-to-consumer line of business. He brings more than three decades of diverse operations and sales experience to the new Chief Direct Lending Officer role, including managing all phases of a business, from operational improvement and efficiencies to market share expansion.

“The addition of Rob signals an exciting time at Flagship as we expand into the direct-to-consumer space,” stated Bob Hurzeler, Chief Executive Officer at Flagship Credit Acceptance. “While the expansion is important to our long-term plans, I am equally excited about our continued growth with new and existing dealers in the indirect automotive space. Rob has already become a valuable addition to a fantastic team.”

McKie successfully led Wells Fargo’s centralized operations prior to joining Hourglass Management (IFS) during its formative years. While at Hourglass Management, McKie led three companies under the Hourglass umbrella to record growth and profits.

Flagship remains committed to servicing and growing both their dealer network and direct fulfillment partner relationships. The direct lending platform expands the company’s products and services by offering a diverse range of services to consumers.

To learn more about Flagship Credit Acceptance, visit www.flagshipcredit.com.